Fabrizio Sadun serves as Senior Advisor, coordinating Public Affairs activities in Italy.

He enjoys extensive and long-standing experience in managing institutional and regulatory relations, thanks to 20+ years as Senior Vice President and Head of Public Affairs Italy at UniCredit Group. In this role, he actively supported dialogue with national and European authorities, significantly contributing to strategic alignment with sector regulations.

Previously, he developed a robust expertise in business development and innovation, marketing, and strategic positioning at leading national and international companies such as American Express, CIT Travel Group, Bulgari, and Vivacity.

His international vision and particular focus on regulated markets as well as institutional communication complete his professional profile.